COOKIES.
BUT NOT
THE EDIBLE KIND.
This page explains how Playard uses cookies and similar technologies to improve website performance, understand visitor behaviour and provide a better experience.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies, such as pixels, tags, local storage and session storage, may also be used for comparable purposes.
Websites use these technologies to operate correctly, remember preferences, improve performance, understand how visitors use the site and, where permitted, support marketing and advertising. Some cookies are essential. Others are non essential and may require your consent under UK law before they are used.
2. How Playard Uses Cookies
Playard Peterborough uses cookies and similar technologies to help:
- Operate the website
- Improve performance
- Remember preferences
- Analyse visitor behaviour
- Improve customer experience
- Support bookings and gift cards
- Measure marketing effectiveness
Non essential cookies are used only where applicable and, where required by law, are subject to user consent through our cookie banner or other consent mechanism.
3. Types of Cookies We Use
Essential Cookies
Essential cookies are required for the website to function correctly. These cookies are necessary for core services and cannot be switched off in our systems in the same way as optional cookies. They are usually set in response to actions you take, such as navigating the website or using booking features.
- Website functionality
- Security
- Navigation
- Booking functionality
Performance & Analytics Cookies
Where applicable and, where required by law, with your consent, we use performance and analytics tools to understand how visitors use our website. These currently include Google Analytics and Microsoft Clarity.
These tools help us understand:
- Pages visited
- Time spent on the website
- Device type and browser information
- General usage patterns
This information is typically aggregated or pseudonymised and helps us improve website content, navigation, performance and customer experience.
Advertising Cookies
Where consent has been provided, we may use advertising technologies such as Meta Pixel to:
- Measure advertising performance
- Build anonymous audiences
- Improve advertising relevance
- Understand which adverts result in website visits or bookings
Advertising cookies and similar technologies are non essential and are used only where applicable and, where required by law, after you have given consent.
Booking & Third Party Services
When you use booking or gift card services on our website, third party providers may place cookies or use similar technologies that are necessary to process your request. This includes Funbutler, our booking and gift card platform, and payment providers involved in completing transactions. These providers process information in accordance with their own cookie and privacy policies.
4. Managing Cookies
When you first visit our website, you may be shown a cookie banner that allows you to:
- Accept cookies, including non essential analytics and advertising cookies where applicable
- Reject non essential cookies
You can also manage cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies or receive notifications when cookies are being placed on your device.
Please note that disabling certain cookies may affect website functionality, booking services, gift card purchases and your overall experience on the Playard website.
5. Updates
This Cookie Policy may change from time to time to reflect changes to our website, technologies, legal requirements or business practices.
The latest version will always appear on this page. Where changes are significant, we may provide additional notice where appropriate.
6. Contact
If you have any questions about this Cookie Policy or how Playard uses cookies and similar technologies, please contact us:
Playard Peterborough
26 Hereward Cross
Peterborough
PE1 1TE
Email: info@playard.co.uk
Phone: 01733 641062
Last Updated: June 2026
QUESTIONS ABOUT PRIVACY OR COOKIES?
If you have any questions about how Playard uses cookies, analytics or website technologies, please contact us.
Contact Playard