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Investment & Sponsorship

INVEST. GROW. BUILD THE FUTURE.

Playard is one of Peterborough's newest competitive social gaming venues. We are continually investing in new activities, experiences and venue improvements and welcome conversations with investors, sponsors, commercial partners and businesses looking to grow alongside us.

Peterborough City Centre
Multiple Activities
Families, Adults & Businesses
Growth & Expansion Plans

Why Playard?

Built for Peterborough.

Playard was created to help bring more life back into Peterborough city centre.

We wanted to create a venue where children, teenagers, adults, families and businesses could all enjoy themselves together.

Unlike many entertainment venues that focus on a single activity, Playard combines multiple social experiences under one roof, creating more reasons for customers to visit, stay longer and return.

Why Sponsor Playard?

Your brand in the middle of the action.

Playard brings together games, food, drinks, birthdays, work socials, family visits, tournaments and group nights out in Peterborough city centre. Sponsorship gives local and regional businesses a chance to place their brand inside a venue where people are actively playing, socialising and creating memories.

Reach customers during social, family, birthday and corporate visits.

Place your brand in an environment where people spend time, play and talk.

Support a growing Peterborough city centre venue with strong community potential.

Connect your business with fun, competition, events and memorable nights out.

Sponsorship Opportunities

Sponsor the games people remember.

Sponsor a Darts Lane

Put your brand around one of our interactive darts lanes, with visibility during social bookings, birthday groups, corporate events and tournament nights.

Sponsor a Pool Table

Associate your business with one of the most recognisable social games in the venue through table area branding and promotional visibility.

Sponsor a Shuffleboard Table

Promote your brand around a high dwell time activity where customers spend time playing, drinking, watching and socialising.

Sponsor a Street Curling Lane

Support one of Playard's most unique activities and reach families, groups, work socials and customers looking for something different.

Sponsor a Tournament

Back darts, pool, table tennis, shuffleboard or special competition nights with brand exposure linked to prizes, fixtures, winners and event promotion.

Sponsor a Leaderboard

Feature your brand around rankings, challenges, high scores, league tables and customer competitions as Playard expands its competitive games platform.

Digital Screen Advertising

Advertise your business across selected venue screens, event screens, tournament displays and future scoreboard content.

Corporate Partnership Packages

Create partnership packages for staff rewards, customer perks, networking events, corporate socials and regular business group bookings.

Investor Enquiries

Speak to us about investment, strategic growth, venue improvements, future expansion and commercial partnership opportunities. We are always open to conversations with investors and strategic partners who can help accelerate growth, improve facilities, introduce new experiences or support future expansion opportunities.

Where Sponsorship Could Appear

Your brand where people engage.

Interactive Darts

Pool Tables

Shuffleboard

Street Curling

Tournament Screens

TV Displays

Leaderboards

Social Media

Customer Emails

Advertising In Peterborough

Looking to advertise your business in Peterborough?

Your brand could be displayed on activity areas, scoreboards, tournament screens, venue signage, event materials and customer communications.

Activity Area Branding

Scoreboards

Tournament Screens

Venue Signage

Event Materials

Customer Emails

Get In Touch

Let's Talk.

If you are interested in investment opportunities, sponsorship packages, advertising your business, branding a game area or building a strategic partnership, we'd love to hear from you.

Get In Touch